1) Read the affiliate marketing article. What is the difference between affiliate marketing and PPC (Pay per click) marketing and what are the advantages and disadvantages of both.
2) How is CRM relevant to affiliate marketing?
3) Where does viral marketing fit into this mix? For an example check out the 'Obama girl'. Who/what is the purpose of the Obama girl. Find your own links for this one!
4) In the powerpoint presentation there is a link to Overture which was a 'key word' search tool. You will find that it is no longer there - one of the ongoing issues with web resources. Yahoo bought Overture and shut it down. Do your own search and see if you can find an alternative to Overture. Also see the discussion page and share your thoughts there.
5) Methods used to improve search engine ranking include
Frequency of occurrence in body copy
Number of inbound links
Inclusion in directories such as dmoz
Title HTML Tag
Hidden graphic text
What is dmoz? Read about dmoxz in wikipedia. What seach engines use dmox? I have a personal online book business called OZRURAL. Is it listed in dmoz?
Search engines (currently) do not recognise images, so it is neccessary to provide an alternative text description of each image. This is particularly important for company logos.
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